I was in Barnes and Noble today and bought two books that looked interesting.
The first one is Seth Godin's book "Purple Cow" It is about the importance of making your company or product stand out in the marketplace, just like a purple cow would do in a field of green grass and a flock of brown cows. No matter what line of work you are in, some form of marketing is something that we all do. There are people who are natuarlly good at it and then there is the rest of us who have to work at it! This book has 218 reviews at Amazon.com and get's mixed reviews. Some readers feel it doesn't really deliver much substance and is more a book written to show how smart the author is rather than to show us how to learn from his smartness, which I guess kind of makes him a smartass;) The edition that I have was published in 2009, but I'm not sure when this book was first published. The oldest reviews on Amazon.com are all from May 8, 2003.
The second book is called "Your Virtual Success: Finding Profitability in an Online World" by Alan Blume. This book is about virtual businesses and how to make them work. It is also a lot about marketing. Published on June 20, 2010, this book gets solid 5 stars at Amazon, but only 4 people have reviewed it so far.
I have only just started looking at them and will write about what I thought of them once I'm done reading them:)
My bedside reading these days are some of Patricia Cornwell's Scarpetta books.
Arnor Baldvinsson
